In an ode to Louise Fili's book, Elegantissima: The Design and Typography of Louise Fili, The Art Director's Club, wonderfully showcased her many works into themed rooms. Drunk on gelato, (with the packaging of course designed by Fili), I wandered into each fairy-tale vignette of Fili's world. From signage, to wine & food packaging, to branding, Fili has done it all. And in the introduction to the exhibit, Steven Heller, tells us the magnificent history of Fili's career. What amazes me most, with such a prestigious resume, Fili still keeps her studio small, having the intimate connection with the product...which from a design point, resonates with us all.
signage
